31 March 2010

When hell froze over


In the wonders never cease department, Apartment Therapy's The Kitchn picked up my post about Richard Holschuh from Saturday. They got my name right, my URL right and most of all they got Richard a world of exposure I never could have on my own.

To make matters even better, the lead paragraph started with an Apartment Therapy royal we.

We're smitten with these concrete countertops from Richard Holschuh, an artist and artisan from Vermont. His company creates custom concrete countertops for kitchens, baths, and other areas, and some of them blow away our usual ideas of what a concrete surface can look like.

I guess the key to getting websites with traffic counts in the millions to notice me is to mock them endlessly.


Apartment Therapy's The Kitchn: Concrete With Soul

12 comments:

  1. Paul - (the royal) WE did it! I am indebted for your aiding and abetting of Concrete Detail's mission to take concrete's pedestrian image to the next level. Not a sidewalk.

    Have you been picked up by Apartment Therapy in the past? I know that your blog is consulted by a LOT of people and it's fantastic that the ripples are spreading so widely. You're doing something very right (write).

    I would like to think of you and all of the other talented people in our growing network as my "counterparts". Sorry, I couldn't resist.

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  2. Apartment Therapy has never picked up anything from me before and I thought my status as an Apartment Therapy gadfly would keep me on the outs permanently.

    Thanks for the kind words about K&RD and I'm telling you Richard, the network we've solidified through Twitter never ceases to amaze me.

    The amount of exposure you got and will get from this act of editorial lifting can't be underestimated. I'm still trying to wrap my head around it.

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  3. It's nice that AT sometimes actually covers stuff that's really awesome instead of that crap that they normally extol as fabulous :)

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  4. I'll say. I love the exposure of course, but I'm really thrilled for Richard getting some national and international attention.

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  5. Congrats Paul! And maybe the mocking thing works afterall!!

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  6. Thanks Linda! Today Apartment Therapy tomorrow the Huffington Post!

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  7. Ahem, as someone who affects the royal "we" with gleeful abandon, "we" are not amused. Humph! (congrats on another net-coup)

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  8. I found out about it through a Google alert yesterday. It's kind of odd that they'd have just taken it without saying anything. Not that I mind particularly, the traffic surge since yesterday has been wonderful.

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  9. Oooh congrats! I think I'll start employing your method on all the high-traffic blogs ;)

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  10. Thanks Julie, just sit on the fence and throw stones. It works every time. Hah!

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  11. Good for you! (Surrre that's all you do, sit on the fence and toss stones. Someone's slaving away behind the jesting. You only make it look easy.)

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  12. Thanks Kelly, I appreciate your company on this ride!

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