This is a pop-up power strip for use on kitchen counters from Doug Mockett and Company out of Torrance, CA. Mockett and company have a host of variations on this theme available on their website and they are a pretty great solution to the problem of not enough power along a kitchen counter.
However, there are a couple of things to consider before taking buying one of these for use in a kitchen.
For starters, they are a power strip and they need to plug into something. If you don't have an outlet inside of the base cabinet below the area where you place this pop-up you need to get one installed.
Secondly, even though they feature a water proof gasket and a UL listing, they are non-GFI outlets and are therefore not up to code for use in a kitchen. Insisting that all kitchen outlets near a water source be GFI is overkill if you ask me. However, my opinion of the building code doesn't make the building code go away. You cannot pass an electrical inspection with one of these babies installed. For that reason, you can only use them as retrofits.
So even with all of that said, I still think they're pretty cool.