07 October 2009

Sherwin-William's forecast for 2010, part two

The second palette in Sherwin-Williams' 2010 color forecast is what they're calling Simplified. In an homage to three women I admire a great deal, I propose that we call it the Joni Webb, Gina Milne and Brooke Gianetti palette. These muted, luxurious colors always remind me of them. Look through all three of their blogs and you'll see what I mean. They espouse a simple elegance that these colors really capture. I'm calling this palette a spot on prediction. From Sherwin-Williams' website:
translucent, structure, sophisticated

"Simplicity is the ultimate sophistication." That timeless wisdom from Leonardo da Vinci is now a modern mantra. Less is clearly the new more. But the aesthetic is artful rather than austere, with well-tailored lines and sheer, translucent materials that reveal shape and structure. Clarity and integrity are critical. We need to know and trust what we're bringing into our environments. The hues are calm, subtle and nuanced, with undertones that shift according to their surroundings, for easy versatility.

How now do you think these are? How lasting do you think this palette will be?

Magnetic Gray SW 7058

Moderate White SW 6140

Enigma SW 6018

Whitetail SW 7103

Serious Gray SW 6256

Butter Up SW 6681


  1. Paul,
    I adore the new SW palette - and you know I would !! Colors like this are so easy to live with! I love neutrals, because then you can add pillows and accents to add your accent color or not, if you want or stay more monochromatic. I think the palette is extremely lasting and soothing.

  2. I just calls 'em like I sees 'em. It's a pretty palette, in life more so than on a monitor. It's sort of like the evolution of the glam thing and it's absolutely dead on.

  3. Beautiful!! It's actually similar to the colour palette in my living room -- although my LR also has purple throw cushions and a zebra print bench, so it's not quite as serene as this!! ;-)

    I totally see Brooke, Gina, and Joni in Simplified :-)


  4. I swear, those three popped into my mind as soon as I saw this palette. It's calm and classic. You're pretty classic too Kelly, but palette number four's the one with your name written all over it. Be patient, it debuts on Friday!

  5. enigma looks a neutral mauve-y color on my monitor. I never thought of mauve as neutral before, but I think I like it!

    Serious gray is begging to be an exterior color in our northwest palette!

  6. Mauves make great neutrals, but picking the right one is a chore. There's a fine, fine line they walk before turning into outright purple. When you can find the right one though, they work perfectly as a neutral and they can really liven up a color scheme made of grays particularly. Kelly from Design Ties did her living room in grays and silvers with a mauve or two thrown in for good measure. It looks terrific.

  7. It seems classic to me, or at least very safe, and very lovely and calm.

    I married in 1988. At that point, I was mad for everything to be gray, which was new and lovely, and not tan, which was horrible and '70s. Now I hesitate to commit to gray or tan, because both seem to belong to some other decade. I need to redo the floors in my Eichler, and I'll probably do Slate because not only does it have a natural quality which will always have an appeal, I'm very aware of the fact it can do gray or tan, so I don't have to choose.

    Also, I'm keeping all my luan paneling, having managed to find a house that still has it, so the gray in the slate kind of tones that down.

    I'm drawn to modern kitchens with light maple cabinets and gray counters. I think that's another expression of the Simplified palette.

  8. I think this palette is a logical extension of the whole glam thing that's been going on for the last ten years. I think I said that already though.

    Johnna, this Eichler you're in sounds fantastic. When can we see photos?! A slate floor and a monochromatic, neutral color scheme sounds perfect for how you're describing your home.

    Congrats on keeping the luan paneling.It too is perfect (not to mention authentic) for your home as you describe it. Brava!

  9. I'm in love with this pallet!! Of course, I'm an orange lover so can't see it in my home... maybe touches here and there! I hope that one day I can use it for a client though... one day...

  10. I keep mis-spelling palette, Paul... that must be driving you bonkers! :-)

  11. Orange? Boy your monitor's really uncalibrated! I think you mean the palette from today with all of the bright colors. A couple of years ago I was all about gray and orange but I haven't touched it since. Maybe it's time to start working it in again.

  12. Sorry Paul... what I mean is that because I'm currently a lover of orange I couldn't see using this particular palette in my home. Of course every time I'm over at Brooke's place I find myself dreaming of living in soft & elegant rooms... perhaps I should re-think what I love!

  13. Oh, OK. Now it makes sense. You see what I mean about the Gina, Brooke and Joni palette?

  14. Absolutely!! I gaze raptly and sometimes longingly at the images shared by each of these bloggers - beautiful, serene rooms! This particular colour palette is a perfect for that look. As I understand it, it's a very Belgian and country-Swedish inspried esthetic.


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