09 October 2009

Sherwin-Williams' color forecast for 2010, part four --the last day

Sherwin-Williams' final predictive palette for 2010 is what they're calling Refreshed. It's playful and bright and is an opposite direction reaction to the current mood of doom and gloom that will swallow you whole if you let it. It's a welcome diversion and every time I look at this I'm reminded of Kelly James from Design Ties. I don't think anything could get that woman down. Right Kelly? From Sherwin-Williams' website:


exuberant, fresh, optimism

Tropical blooms. Sunny days. Playful exploration. It's time to take a vacation and let our cares melt away. Happy spaces are here again, bringing fresh florals, bright juicy colors and exuberant combinations. It's the kaleidoscopic sprit of the '60s married to the jewel tones of the '80s, with a global twist. Cultural influences and motifs mingle freely, creating a bohemian mosiac that sings in perfect harmony.

Animated Coral SW 6878

Pickle SW 6725

Fun Yellow SW 6908

Sapphire SW 6963

Summer Day SW 6662

Verve Violet SW 6979

So what's this one do for you? On the whole, how on do you think Sherwin-Williams is with this whole series of palettes? I find these kinds of predictions to be captivating. Despite how it may appear on the surface, these things have a huge amount of thought and research behind them. If you could predict a couple of colors to sum up what we'll find next year, what would they be and why?


  1. I like the collective energy of this palette. It's a good vibe. Mentally I can't translate it to actual usage in my house. I would rather wear these colors, than paint them in my house.

    Pickle is my favorite but I actually like all of these, even animated coral.

  2. I can't see me ever specifying this palette. But I applaud the effort and sentiment behind it. Like you though, I wouldn't hesitate to wear them. Actually, I think I have a polo shirt in each of those colors already.

  3. Wow you were't kidding about the '80s thing-now I am having flashbacks.
    Looking at the big squares of solid colour, as samples of a paint palette, yeah, I'd be thinking Paint walls this? No way!
    But if you look at the sample vignette above and consider these colours as a general decorating palette, they're alot easier to consider. Hey I love fresh green with fuschia!
    But I cannot abide coral. Period. :0)

  4. I keep flashing back to all of the hoopla about so-called jewel tones from the early '90s. And you're right, context is everything. I just remember amethyst purple dining rooms and kelly green foyers. Please. No more of that!

  5. Va-va-voom Verve Violet!!!!! And ooh-la-la, sexy and sultry sapphire!!! YUM!!!!! Not so crazy about the yellow, and I'm with susan on the coral -- cannot abide it!! Overall, really like this palette :-)

    Ummmmm... is it wrong that I want to paint my dining room a greyish lavender??

    Oh, there are things that get me down. Mean people, for one!! But this palette cheers me right back up :-) And so do your kind words :-) Thanks Paul :-)


  6. Hah! I knew you'd like this one Kelly. I don't think there's anything wrong with wanting to paint your dining room a grayish lavender. Can you get your husband to go along with it?

  7. He'll go along with any colour as long as he doesn't have to paint it ;-)

  8. Where does Sherwin Williams paint lie in the continuum of quality? I used to do some oil painting and know that there are vast differences in quality so I imagine this is the same kind of thing. I really like that magnetic grey in the last post for our dining room.

  9. Kelly: Do you do all of your own painting in your house?

    Melody: Out of all the major players in the paint business, I specify Sherwin-Williams more than any other. A lot of designers and architects have a loyalty to Benjamin Moore, but I think that's a function of B. Moore's marketing efforts being directed at the specifiers almost exclusively. B. Moore doesn't advertise to the public very much, where Sherwin-Williams takes the opposite tack. They throw themselves at the general public but at the same time have a great support structure in place for pros.

    Anyhow, I spend a lot of time in the neutral and near neutral end of any manufacturer's palette and for my money, SW handles those kinds of colors better than anybody else. Their grays, taupes, grey-greens, grey-blues, etc. are precisely the colors I look for in a paint company. Their brights are also great, but SW's greys and taupes made a lifetimer out of me. They sell a variety of high-quality formulas and their colors are consistent across all of their formulas. That consistency is what separates the Sherwin-Wiliiamses and Benjamin Moores from the Gliddens and the Behrs (which are the same thing by the way) of the world.

    Does that help?

  10. It sure does. I think I may just be able to handle painting the dining room myself. All we need to do is get rid of that hideous red and install new lighting fixtures and it's done. I don't want to skimp on anything in this house so I'd hate to get bamboolzed into poor quality paint. I'm really glad you did this series because the whole thing was a huge help.

  11. My pleasure Melody. Be sure you put a tinted primer over that red you're trying to cover. The first corner a lot of people cut is using a good primer but paint colors can only reach their maximum color saturation when they're sitting atop a properly primed surface. Tint your primer gray and you will get a better result every time.

  12. I LOVE the yellow!! I just painted most of my living area walls various shades of gold. It sparkles in the daylight.


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