28 December 2009
Posted by Paul Anater at 6:49 AM
I'm putting my travel schedule together for 2010 and one of the highlights will no doubt be attending Coverings this year. Coverings is the trade show for the tile, stone and flooring industries and it takes place in Orlando from April 27th through April 30th this year. I'm very much a tile guy, and Coverings is a feast in every sense of the word.
Coverings is an international show and the world's best and most interesting producers and manufacturers show off their wares during those three days in April. The Italians are well represented of course and for me, it's the Italian companies that push the envelop farthest.
The last time I attended Coverings, I had the distinct pleasure of spending some time with the sales and marketing team from Petracer's Pregiate Ceramiche Italiane. In English, that means "Petracer's Precious Italian Ceramic." They are aptly named.
Petracer's is based just outside of Modena in Emilia-Romagna. Modena is renowned for it's basalmic vinegar of course, but it's also a hot bed of Italy's tile industry.
Petracer's tile has a unique aesthetic and I say they produce the most authentically Italian tile in the business. There's a distinctive look to Italian decorative art and Petracer's captures it perfectly. There's a spare and clean feel to the aesthetics I'm describing. Petracer's look whispers instead of shouting. And when it does raise its voice, it's a joyful sound indeed.
Look at some of their offerings here. What do you think?