That is a drop-in sink not a flush-mount. It's Blanco's new MicroEdge™ sink and it just won an honorable mention in KB+B's Product Innovator Awards for 2009. Blanco's MicroEdge™ was one of nine products named as a stand out for the year.
Since the advent of undermount sinks ten years ago, nobody's really done anything with drop-in sinks. That was until Blanco took another look at them and decided that the traditional drop-in kitchen sink needed a face lift. So Blanco developed a 1.25mm thick sink rim and called it MicroEdge™.
Drop-ins are usually less expensive to deal with and if you're replacing an existing sink, you options have always been limited to the traditional 17- to 18-gauge stainless steel the rest of the sink was made of. Blanco found a way to make the transition from an 18-gauge stainless bowl to a 1.25mm rim. Pretty slick!
Go to Blanco's website to see their complete collection.
In other departments, Blanco started a company blog recently and it's called Blanco by Design. On it you can find last minute updates on Blanco products as well as items of interest to the kitchen and bath world. To quote from their new site:
BLANCObydesign.com provides a forum for homeowners, kitchen and bath design profesionals, BLANCO representatives and showroom sales associates to exchange information. Here you’ll discover the latest product news, program introductions, support tools, sources of inspiration, design ideas and more.The center tab on Blanco by Design's page is something called the Blanco Design Council. Blanco's Design Council is intended to be a group of professionals who've been brought on board to lend a hand and an ear to Blanco's new undertaking. At the top of that list you'll find yours truly.
BLANCObydesign.com will also create a channel to lend your voice to the BLANCO community. Just hit the Comments link to share new ideas, or anything that’s on your mind. Your contributions are the key to making this blog successful for all.
So bravo to Blanco on the recognition awarded to MicroEdge™ and three cheers for wading into the world of Social Media.