These are the Builtby lamps from Inhabit and I think they're gorgeous and cool.
You can order these lamps in 19 preconfigured styles or you can design your own.
It's pretty ingenious, really. If you choose the Design My Own option, there's an interactive lamp builder with all of the parts and colors sitting there, waiting for you to make a one-of-a-kind modern lamp. Or several for that matter.
Inhabit offers free shipping on orders of $50 in the continental US, and the shipping's free on order of $100 or more in Canada, Puerto Rico, Hawaii and Alaska.
I know Inhabit from their show-stopping wall flats and these Builtby lamps are a pleasant surprise. More surprising and even more pleasant are their pillows, throws, art and bedding. Check them out.
Many thanks to the amazing Creede at Grassroots Modern for the heads up.