23 July 2008

The best PSA I've seen in a while

There is a honey bee problem in the US if you're not aware of it. The video below is Haagen Dasz's, the ice cream people, hilarious PSA on a real biological mystery. This video shows something called the Bee Boys' homage to the dances honeybees perform to communicate to their hive mates. That I have no idea what a Bee Boy is tells me that this is a one-time skit and not some kind of a trend among the youth of today

Honey bees' pollination is responsible for something like a third of the foods we eat and their numbers are collapsing and no one can figure out why. Honey bee colonies across the US are experiencing something called Colony Collapse Disorder. For reasons so-far unknown to science, honey bees flee a colony spontaneously and then die.

The honey bees that pollinate American food crops are European bees that have been introduced and are trucked around the country in a state of near domestication. Without bees, we don't get apples, almonds, oranges, etc. Not to mention no honey and no Burt's Bees lip balm.

I took this photo in May. It's an actual European honeybee in Europe. Seriously though, Bee Boys aside, this honeybee thing is pretty pressing. Check out Hagen Dasz's site and read up on it.

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