If I were selling a product and I wanted to show it to the world I'd hire an ad agency to help me come up with a message and an overall feel for my product. Then I'd get a photographer and a stylist to work with my agency and me to help me sell more of my products by making my product look good. That's the way things work, right?
So if these are my product photos, what do you suppose I'm selling?
Am I selling moody young women in uncomfortable shoes? Am I selling army surplus blankets? Men's suits? Apathetic young men? The answer is none of the above. I'm selling this vanity and integrated mirror. I think.
How about this one. What am I selling in this photo?
No, I'm not selling dissatisfaction, I'm selling these pieces of furniture.
This photo from the same series, shows the product at least. Well, part of it anyway.
Honestly, I don't understand spending this kind of money on a photo shoot after spending years developing a product line. Why go to the trouble of a photo shoot when you you don't photograph the product you're selling?
Really, I understand art. I understand commerce too and the two can coexist. I don't know, maybe it's just me being cranky and pragmatic. But do product shots where the product is out of frame and out of focus do the basic job of a product photo? Namely, sell more products. Would you buy a vanity you couldn't see?