In Sherwin-Williams' own words:
The city never sleeps. Neither do its colors. These high-energy hues vibrate with spontaneity and rebellion. Neon bright, graffiti bold and digitally enhanced to 3-D luminosity, they’re the colors of technology, of avant-garde art and of the entrepreneurial spirit that celebrates shaking off dull routine to do what you love. The eclectic global influences range from the Cynical Realism art movement of urban China to the carnaval spirit of Rio de Janeiro, host of the 2016 Summer Olympics. Anything goes, and self-expression is the new metropolitan mantra.I'm fascinated by these annual color forecasts. They are not a prescription for the color schemes people are obligated to use or specify of course, but the trend research that goes into them is as exhaustive as it is impartial. This palette and the three that follow are a snapshot of contemporary life and a hedged bet about how things will look in six months.
While not a definitive look at culture, they are fascinating snap shot.
The central image that sums up Sherwin-Williams' Bold Invention is this:
After having read the description above, the image makes sense and definitely gets across the global, experimental nature of the culture shifts it summarizes.
As intriguing as the underpinnings of this trend are, the palette leaves me somewhat cold. Despite its claimed now-ness, it strikes me as a bit nostalgic. I think it's an attractive palette, I just can't see the futuristic nature of it. Here are the colors.
SW 7589 Habanero Chile
SW 6938 Synergy
SW 6947 Tempo Teal
SW 6711 Parakeet
SW 6445 Garden Grove
SW 6963 Sapphire
SW 6800 Something Blue
SW 6696 Quilt Gold
SW 7664 Steely Gray
SW 7036 Accessible Beige
What do you guys think? Am I missing something here? Now that I can see the colors in order I'm beginning to think that maybe it's the inspiration image that's throwing my eye. So, is Sherwin-Williams onto something with this palette from their 2011 color forecast?