The gang at Benjamin Moore sent me a trade alert last week and it bore the headline, Benjamin Moore colors can only be made with Benjamin Moore paint.
I have a highly critical eye when it comes to separating fact from fiction when it comes to marketing messages and in this case what Benjamin Moore is saying is true. I repeat the same thing to my clients all the time. Paint brands are not interchangeable.
From Benjamin Moore:
Mismatched colors are often not evident until the paint is on the walls, and the results can be disappointing for your clients. Competitors may claim they can match Benjamin Moore colors, but the truth is that they can’t.Truer words were never spake. When it comes to paint colors, the formulation of the paint itself is the key. This is true across the board. I understand wanting to shave a buck off of the total cost of a job, but trust me, quality paint is not a corner you want to cut. Paint brands are not interchangeable.
You can only get true Benjamin Moore colors using Benjamin Moore paint. The reason lies in our manufacturing process. Our paints are created using proprietary colorants and resins and formulated with our patented waterborne technologies. This highly controlled system ensures the quality of Benjamin Moore paints and the purity of our colors.
When another store offers to match a Benjamin Moore color, their scanner simply provides its "best guess" for matching the color using another paint, generic colorants and a different tinting system. While it may be close, the final result is not the color you recommended to your client. In other words, it’s a knockoff.
Be sure that the color you envisioned is the color you get.
Authentic Benjamin Moore colors are only available at your local Benjamin Moore retailer.