16 June 2008

The Story of Stuff

I watched this 20-minute video last week and it's given me more to think about than I ever expected I'd find on You Tube.

There is a growing awareness in me and in a whole lot of other people that life as we now live it in the west isn't sustainable. This quest for sustainability is an outgrowth of the environmentalist movement and that's not up for debate. The mainstream environmentalist movement fails utterly when it offers solutions though. Attempting to turn back the clock to a time of a smaller human population who hunted and gathered for a living isn't a solution. Human technology got us into the state we're in and human technology will get us out of it. The first step in unleashing the power of the human mind on this mess is to realize that there is a huge and multi-headed problem to be dealt with. Western-style consumerism is at the root and western consumerism is grave need of some rethinking. Rethinking by me, rethinking by you. As this video points out so eloquently, buying a radio for $4.99 is at best a short-term win if it's a win at all. Please pass around this video. You can find out more about this video and the foundation that produced it at their website: http://www.storyofstuff.com/

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