Here's another great ad campaign, this time from Merillat

Yesterday, I was Tweeting with the great Leah Thayer from Daily 5 Remodel. Leah interviewed me on Tuesday on part of a webinar series she's putting together about social media and the remodeling industry. Part of the sidebar conversation we were having on Tuesday dealt with remodeling industry marketing and advertising and we were continuing in that same vein on Twitter.

I have a relationship with a couple of Masco Brands, most notably Brizo Faucets and KraftMaid Cabinetry. In spite of that I can say without reservation that Masco Brands position themselves exceptionally well and as a whole they are in the forefront of whatever market segment those brands find themselves in.

Leah pointed out to me a video Merillat Cabinetry produced last year and one I'd all but forgotten about. The video in question is a fantastic example of a marketing video done right. Here it is.






Merillat made that video to introduce a contest they ran through 2009 called The Good Life Contest. People were encouraged to make a home video about what The Good Life means to them and the winner would be rewarded a complete kitchen makeover.

The contest went on for the better part of last year and the winning family ended up with the kitchen of their dreams. It was a pretty heart warming promotion.

But I keep coming back to this video. It's really great work and it does a great job of talking about cabinetry indirectly. Merillat's not a brand that's in the headlines very often but for this video and The Good Life contest the ought to be.





So what do you think? Is this kind of indirect marketing effective? Do you think it works? I don't have a dog in this particular race but I think it's an interesting topic. Is Merillat onto something?

Delta Faucet's TV ads keep raising the bar

Man, I remember singing along to this movie's title song like it was yesterday.




Although I have to admit Rose Royce's 1976 mega hit didn't exactly have staying power. Almost as soon as it peaked it went away to make room for Mary MacgGregor's Torn Between Two Lovers. I'll stop now before I date myself even further.

Anyhow, last year's ad for Delta Faucet's Pilar by Leo Burnett still gets my heart pumping.




Delta's follow up this year (also by Leo Burnett) is for the In2ition Shower and it breathes new life into Rose Royce's one and only chart topper to terrific effect.




Have you seen it?

I love the effects in addition to jiving to the theme song.

Here's how they did it.




Pretty slick Delta, good job! Check out the Rest of Delta's offerings on their website.

Miele announces a new line of dish cleaning products

Miele, maker of the dishwasher series ranked highest in customer satisfaction by J.D. Power and Associates, introduces the innovative Miele Care Collection™ II series (for dish care) which includes three new products: phosphate-free dishwasher tabs, a powerful rinse aid and specially formulated softening salt engineered to spotlessly clean and preserve dishes, flatware, utensils, crystal, glassware and more. The new generation Miele Care Collection™ II dishwasher tabs combine a special glass guard formula, water softening salt and a sustainable cleansing agent to provide exceptional results and advanced protection, even with heavy soiling. The series is complete with Care Collection™ II rinse aid and water softening salt which go even further to enhance performance - especially for sparkling glasses and perfect drying results.

"Miele is known the world over for manufacturing the ultimate dishwasher, but you don't need to own a Miele to use our extraordinary dish care products," states Paul McCormack, Spokesperson for Miele. "These products are made to protect your dishes and glassware while safeguarding our environment. With so many states banning phosphates, it's important to consider your dishwashing options. You want a name you can trust to get your dishes and glassware safely clean and sparkling. Taking care of the environment without compromising performance is not new for Miele. And what good is using a detergent that doesn't work as promised? When homeowners do not get the results they expect, they will waste water pre-rinsing versus changing detergents or even their dishwasher. About 20 gallons of water is wasted pre-rinsing per dishwasher load," explains McCormack.

Miele's new dish cleaning products are available from Miele's website and at select retailers nationwide.

Ich gehe im Januar nach Deutschland

[Now featuring corrected grammar! 11-10-10 PA]

That's right. On the morning of January 19th, 2011 I'm boarding a plane bound for Cologne (that's Köln to those of us who are in the know) where I'll be attending the annual internationale möbelmesse. The internationale möbelmesse is better known as the IMM and it's the world's premier showcase of new furniture and products for the home.

Last year's IMM had 1500 exhibitors and had 100,000 visitors from all points of the globe. This year's expo promises to be even bigger and for the first time in the 62 years of the show's existence, there will be a separate exhibit for the international kitchen and bath industry and they're calling it The Living Kitchen.

The Living Kitchen has its own website and from the looks of things it will surpass the Kitchen and Bath Industry Show in the US in size and scale.

Needless to say, I'm beyond excited about this. I'll be blogging and Tweeting from Germany as part of an industry press junket courtesy of Blanco. I cannot thank them enough for this opportunity.

Blanco is a German sink and fixture manufacturer and their products are widely available worldwide. I sit on Blanco's Design Council, an honor I've held for the last year. It's through my involvement with Blanco's Design Council that I'm Cologne bound.

There are five other Design Council members going on this trip. That all six of us know each other already will make this trip even more memorable that it would have been otherwise. My traveling companions to Cologne are Jamie Goldberg, Cheryl Kees-Clendenon, Susan Serra, Leslie Clagett and Kevin Henry. Five out of the Cologne Six are are part of the Blogger 19 interestingly enough. What year this has been. Whew!

In addition to experiencing the sights and sounds of Cologne and the IMM, We'll be touring a Blanco factory and meeting with Blanco Germany's industrial designers.

Needless to say, I'm beyond exited. Thank you again and in advance to Blanco and their representation in the US for this honor.

Watch this space, I have a big announcement tomorrow

And it involves this place.

Tschüss!