12 December 2011

Christmas in New York

On the upper east side of Midtown Manhattan, on the corner of Fifth Avenue and East 50th Street, sits one of the world's most iconic department stores, Sak's Fifth Avenue.

Despite the fact that Sak's has grown into a department store chain, their 1924 building across the street from Rockefeller Center remains their flagship.

Christmas is a big deal in New York, obviously. Every year Sak's rises to the occasion and rolls out a display that integrates their historic facade.

Last year, their night time display broke new ground in projected animation with their story of "The Snowflake and the Bubble." I remember standing on the West Side of Fifth Avenue on a Friday night in mid-December last year and being blown away.

I figured that they'd spent so much money on that animation that they'd use it for a couple of years.

Clearly, I underestimated Sak's. Two weeks ago they rolled out "The Snowflake and the Bubble: The Sequel."

I don't think I'm going to make it up there before the display ends on January 6th, 2012 but this new animation makes me want to drop what I'm doing and just get on an airplane.

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