While the sink may be new on this side of the Atlantic, the material it's made from is not. Fireclay's been around for hundreds of years for very good reason. It's extremely durable and holds up well to everyday wear. Where the innovation comes in is that this apron-front sink is reversible. Yes, reversible.
Both sides of this sink are finished and the drain's in the absolute center. One side has the rounded lines of a traditional apron-front and the opposite side has a more linear, modern appearance. When it comes time to do the installation, pick a side and just go for it.
It's a terrific idea and this video explains the concept and execution really well.
Good job Blanco! To see the Cerana and the rest of Blanco's collections, poke around on their website.