Leonard and Jennifer Cooperman, owners of The Northeast Laundry, won a small business makeover from MSNBC's Your Business earlier this year. Their prize consisted of a couple of months of one-on-one time with gazillion dollar an hour consultant and Six Sigma guru Greg Brue. From what Leonard tells me, this was a once-in-a-lifetime opportunity and he couldn't be more grateful for the advice. Brue spent a lot of time with the Coopermans and their staff and showed them how to take better care of their customers and make more money at the same time. What a great combination.
I used to think that sending out my laundry was a costly indulgence. But then I did the math. It costs me less money to send it out than it does to do it at home. And that's before I add in the amount of time I save. I cannot recommend using a service like this highly enough. If you're in Saint Pete, stop by The Northeast Laundry at 7035 Fourth Street North. Let them take a load off for you. It will change your life. Check out their website here.

Step One: Lay the collar flat and iron it from the inside since that's the part that will be showing.
Step Two: Fold the shirt forward and make sure that the yoke is flat. Then iron the yoke. Ironing the yoke in one fell swoop makes all the difference for some reason.
Step Three: Lay the first sleeve flat with the button side out then iron.
Step Four: Turn the same sleeve over and iron it.
Step Five: Lay the sleeve flat and then flatten the cuff. Iron the cuff so that it's round when it's worn. A creased cuff will make you look common. Repeat steps Two through Five with the other sleeve.




