Blanco. I sit on Blanco's Design Council and I count the members of their marketing department and the staff of their advertising agency to be friends as well as colleagues. Blanco makes amazing sinks and faucets and the quality of their products is enough to make me a fan. What cements my affection is Blanco's willingness to take on new initiatives and to support causes that make the world a better place.
One of their newest causes is a foundation called Water for People. Water for People advocates for and provides permanent, sustainable, potable water sources for impoverished people who'd otherwise lack access to clean water and sanitation.
As part of Blanco's ongoing support of Water for People's mission, Blanco is currently running a fundraiser via their new YouTube video, Faucet Innovations.
Each click on that video will earn Water for People a $1 donation to help them fulfill their mission. So click on that video and send the link to your friends.
I consider myself to be pretty water conscious. Yet I can't help but think that I spent the weekend spraying potable water on my newly planted vegetable garden. Gardening for me is a hobby and having so much clean water at my fingertips that I can spray it on my tomatoes with abandon is something I take for granted.
But for most of the world's population, finding clean water is not a given and growing food for a hobby isn't an option. Organizations like Water for People are out to change that. Blanco's ready to help you to make a difference and all you need to do is click on a video. Click it!