My big news

Speaking of press releases, I wrote this one too and it's also going up on this site verbatim. I hinted around about some significant life changes in a post about a week ago and here's the actual announcement of the next chapter of my life.

LANCASTER, PA., December 6, 2012– White Good, an integrated marketing and communications agency, welcomes the addition of Paul Anater to the Public Relations team. Anater comes to the agency as an Account Manager to support White Good’s Thos. Moser, KBIS and Miele accounts.

Anater joined White Good after having spent the previous two years as a freelance marketing consultant based in Florida. Anater began his career in advertising and spent ten years as a kitchen and residential designer. His unique combination of experience as a residential designer and at marketing agencies gives him a perspective on the finish and building product industries few can match. In addition to the aforementioned paths, he’s also carved out an audience for himself as a design blogger, copy writer and free-lance journalist.

Anater has worked with such brands as Google SketchUp, Brizo, GE Monogram, Bosch, Kraftmaid, The Coverings Show, Blanco, Houzz.com, Sub-Zero/ Wolf, Kitchens.com, IMM Cologne, Modenus.com, Delta, Chevrolet and many more.

Anater is a Lancaster County native and looks forward to the opportunity to return to his roots and continue to work with national and international accounts. “I build communities around brands” Anater said. “My physical location doesn’t matter so much as my access to an internet audience does. I can work from anywhere and I’m looking forward to reconnecting with my Pennsylvania heritage while at the same time continuing to work with world class brands.”

“We are thrilled to welcome Paul to our shop, said Sherry Qualls, president, White Good. “Pros of his caliber are hard to come by.  Not only will Paul be an asset to our clients and the agency, but to the community as well. His creative insights, experience and know-how are a boon for all of us.”

Anater lives in St. Petersburg, FL currently and will be relocating to Lancaster in early 2013. He’s a voracious reader, an intrepid traveler, a lifelong learner and an accomplished baker.

About White Good
White Good, a member of the 4A’s, is a professional service operation offering integrated marketing communications including advertising and public relations geared to manufacturers and marketers of furnishings, flooring, decorative finishes and allied building products for the residential and commercial industries.  For more information, call 717-396-0200 or visit www.whitegood.com.