Despite the fact that Sak's has grown into a department store chain, their 1924 building across the street from Rockefeller Center remains their flagship.
Christmas is a big deal in New York, obviously. Every year Sak's rises to the occasion and rolls out a display that integrates their historic facade.
Last year, their night time display broke new ground in projected animation with their story of "The Snowflake and the Bubble." I remember standing on the West Side of Fifth Avenue on a Friday night in mid-December last year and being blown away.
I figured that they'd spent so much money on that animation that they'd use it for a couple of years.
Clearly, I underestimated Sak's. Two weeks ago they rolled out "The Snowflake and the Bubble: The Sequel."