06 October 2009
Posted by Paul Anater at 3:49 PM
The blogosphere's abuzz today with the latest ruling handed down by the FTC concerning paid endorsements in new media. I am with them 100% and I want to state once again that my opinion is not for sale. If I like something I say so and if I don't like something I say so.
Anybody can buy an ad here and bless those who have. But an ad doesn't constitute an endorsement by me nor is it any kind of a guarantee that I will say nice things about a sponsor. I am approached routinely by marketers and PR people who want me to say nice things about whatever it is they're selling. Again, being approached or wooed or sent samples isn't a quid pro quo, whether explicit or implicit.
I am an independent voice and my opinions are mine.