Another palette Sherwin Williams has come up with for 2009 is something they're calling Conscious Luxury. Hmmmm. Is that opposed to unconscious luxury? Aside from all of the soft-headed hoo hah that surrounds these palettes, they're important because they have a strong influence over the stuff available to you. Whether it's paper plates from Target or a sofa from Macy's, these color combinations show up all over the place.